Monday, April 26, 2021

E-Com : a new digital form - M.Ravichandran

E-commerce, as the meaning of the word suggests, transforms the commerce into the daring new digital form. 

Ecommerce is nowadays becoming a more popular form of market than yesteryears. Everyone can have a mobile or tab with internet. So it is easy to buy or sell any product or service and transfer of money or data to execute a trade with simply one touch or without touching the gadget.

Various kinds of e-com way

As commerce transforms into e-com, so do the ways that it’s carried on. Some of the most conventional forms of e-com models:

B2C: It is the most trendy e-com model. It means that the sale of a product is taking place between a business entity and a consumer.

B2B: It refers to a business entity selling a product or service to another business entity, like a manufacturer and wholesaler, or a wholesaler and a retailer.

D2C: It is the newest model of e-com. D2C means that a product or service is selling directly to the end customer. There is no retailer, distributor, or wholesaler.

C2C: It refers to the sale of a product or service to another consumer. Consumer to consumer sales take place on eBay, Etsy, Fivver, etc.

C2B: Consumer to business is involved while an individual sells the product or service to a business entity. It covers photographers, consultants, freelancers, etc.

 

Here are some more forms of e-com:

Retail sale: It includes the sale of a product directly to a consumer without an agency or intermediary.

Dropshipping: The sale of products that are manufactured and shipped to consumers via a third party.

Digital products: Downloadable items like templates, courses, e-books, software, or media that must be purchased for use. 

Wholesale: Products sold in bulk. Wholesale products are usually sold to a retailer, who then sells the products to consumers.

Services: These are skills like coaching, writing, influencer marketing, etc., that are purchased and paid for online.

Subscription: A popular D2C model, subscription services are the recurring purchases of products or services on a regular basis.

Crowdfunding: Crowdfunding allows sellers to raise startup capital in order to bring their product to the market. 

 

Benefits of e-com

A lot of benefits is there to cultivate:

Online stores are open 24/7: Some of the stores even offer 24/7 customer support.

Cost saving: Operating an e-com website is substantially lower cost than constructing a brick-and-wall storage building. This reduces the selling prices of the products.

Comfortable comparisons: All the websites are just a few touches away. It’s much comfortable to make comparisons of brands, quality, reviews, prices, etc.

Time saving: Buying whatever you want is just with a few clicks. It surely avoids the driving to the store, picking the products, standing in queue and driving back to home.

Easy to find a product: Just enter the product name in a search engine. At once it displays the top websites. It can even show a way to order internationally.

Offers: Sometimes there are different offers are lining up, as the retail seller offers free shipping.

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